北京2023年6月(yue)13日(ri) /美(mei)通(tong)社/ -- 6月9日-11日,由瑪氏(shi)寵(chong)(chong)物旗下品牌美(mei)士聯合北京廣播電視臺生活頻道主辦(ban)的(de)第十(shi)一(yi)屆北京惠民文化(hua)消費季(ji)第三屆"寵(chong)(chong)享潮生活"愛寵(chong)(chong)嘉年華在(zai)首創·郎(lang)園(yuan)Station成功舉辦(ban)。持續三天(tian)的(de)活動(dong)(dong)中(zhong),寵(chong)(chong)物市集、公(gong)益領養宣講、萌寵(chong)(chong)社團活動(dong)(dong)、人寵(chong)(chong)瑜伽等多項活動(dong)(dong)落地寵(chong)(chong)物友好(hao)商圈,為寵(chong)(chong)物家長和毛孩子(zi)們(men)提(ti)供人寵(chong)(chong)和諧的(de)互動(dong)(dong)場景和沉浸式(shi)的(de)酷玩體驗。
寵物友好文化市集潮酷來襲 人寵互動場景煥新升級
此次"寵(chong)享潮生(sheng)活"愛(ai)寵(chong)嘉(jia)年華重磅推出為(wei)期三(san)天的(de)寵(chong)物(wu)(wu)(wu)文化(hua)市集(ji),由主(zhu)辦品牌美(mei)(mei)士(shi)(shi)領銜30余家(jia)來自(zi)全國各地的(de)寵(chong)物(wu)(wu)(wu)與生(sheng)活方式(shi)品牌齊聚首創·郎(lang)園Station,涵蓋寵(chong)物(wu)(wu)(wu)飲食、健康、玩樂等(deng)方方面(mian)面(mian),傾力(li)打造(zao)集(ji)寵(chong)物(wu)(wu)(wu)美(mei)(mei)食、攝影(ying)、周(zhou)邊、社交為(wei)一體的(de)"多‘寵(chong)'宇宙"消費(fei)空間。美(mei)(mei)士(shi)(shi)品牌更在(zai)(zai)現場(chang)打造(zao)美(mei)(mei)士(shi)(shi)"天然(ran)小鋪",通(tong)過打卡互動(dong)、"一分(fen)為(wei)二"餐盒試吃等(deng)互動(dong)形式(shi)帶領到(dao)場(chang)的(de)寵(chong)物(wu)(wu)(wu)家(jia)長領略(lve)"天然(ran)自(zi)有力(li)量(liang)"的(de)純凈(jing)天然(ran)糧魅力(li)。瑪(ma)(ma)氏寵(chong)物(wu)(wu)(wu)旗下(xia)全品牌渠(qu)道會員(yuan)(yuan)中心(xin)(xin)"瑪(ma)(ma)氏寵(chong)享會"也在(zai)(zai)現場(chang)布置迷你(ni)營地,以當下(xia)流行的(de)露營元素吸引眾多寵(chong)物(wu)(wu)(wu)家(jia)長打卡合影(ying),了解會員(yuan)(yuan)中心(xin)(xin)從(cong)公益(yi)領養、公益(yi)義賣到(dao)會員(yuan)(yuan)寵(chong)物(wu)(wu)(wu)在(zai)(zai)線問診等(deng)全方面(mian)的(de)專(zhuan)業化(hua)服(fu)務。
倡導文明科學養寵 推進"寵物友好"商圈建設
萌(meng)寵相(xiang)伴已(yi)成(cheng)為很多現代(dai)人的生(sheng)活方式之一,能夠便捷(jie)地攜寵出行、探尋與"毛孩子"相(xiang)處的更多空間(jian),寵物友好已(yi)成(cheng)為時下廣(guang)受追捧(peng)的養寵日(ri)常。
為(wei)(wei)了共(gong)創共(gong)建更(geng)多功能復合、人(ren)寵(chong)(chong)(chong)和諧(xie)、開(kai)放包容的(de)(de)寵(chong)(chong)(chong)物(wu)(wu)友好商(shang)圈,美士攜(xie)手北京廣(guang)播電視(shi)臺和首(shou)創·郎園(yuan)Station共(gong)同發(fa)起了寵(chong)(chong)(chong)物(wu)(wu)友好商(shang)圈倡議,為(wei)(wei)商(shang)圈內15家寵(chong)(chong)(chong)物(wu)(wu)友好商(shang)戶授牌,助(zhu)力(li)攜(xie)寵(chong)(chong)(chong)無憂商(shang)圈建設,解鎖人(ren)與寵(chong)(chong)(chong)物(wu)(wu)親密互動的(de)(de)消費(fei)新(xin)體(ti)驗。瑪(ma)(ma)氏(shi)寵(chong)(chong)(chong)物(wu)(wu)營養(yang)中國總經理任嘉實代表瑪(ma)(ma)氏(shi)寵(chong)(chong)(chong)物(wu)(wu)為(wei)(wei)首(shou)都愛(ai)(ai)護動物(wu)(wu)協會(hui)捐贈2噸(dun)寵(chong)(chong)(chong)糧(liang),希望(wang)為(wei)(wei)流(liu)浪(lang)寵(chong)(chong)(chong)物(wu)(wu)在找到領(ling)養(yang)家庭的(de)(de)過程中提(ti)供更(geng)多幫(bang)助(zhu)。活動現場,首(shou)都愛(ai)(ai)護動物(wu)(wu)協會(hui)攜(xie)待(dai)領(ling)養(yang)寵(chong)(chong)(chong)物(wu)(wu)與廣(guang)大愛(ai)(ai)心人(ren)士互動交流(liu),瑪(ma)(ma)氏(shi)寵(chong)(chong)(chong)物(wu)(wu)更(geng)同步為(wei)(wei)愛(ai)(ai)心領(ling)養(yang)準備了主(zhu)糧(liang)及零(ling)食禮(li)包,助(zhu)力(li)領(ling)養(yang)成(cheng)功的(de)(de)寵(chong)(chong)(chong)物(wu)(wu)家長(chang)開(kai)啟愛(ai)(ai)寵(chong)(chong)(chong)新(xin)篇章。
瑪氏寵物(wu)(wu)(wu)自2019年起,持續通(tong)過(guo)與(yu)政府(fu)、社區基層、公(gong)益機構、商(shang)(shang)業地產(chan)和(he)其他商(shang)(shang)業伙伴合作,全面推動人寵和(he)諧的(de)(de)社區環(huan)境的(de)(de)建(jian)設和(he)發(fa)(fa)展。2021年,瑪氏寵物(wu)(wu)(wu)攜(xie)手中糧(liang)·祥云(yun)小鎮,開啟(qi)了(le)寵物(wu)(wu)(wu)友(you)(you)好商(shang)(shang)圈的(de)(de)首次嘗試。2023年,寵享潮(chao)生(sheng)活(huo)落地首創·郎園(yuan)Station,為(wei)(wei)寵物(wu)(wu)(wu)友(you)(you)好園(yuan)區的(de)(de)經營管理(li)帶(dai)來專(zhuan)業的(de)(de)支持,通(tong)過(guo)普及(ji)養寵知識(shi)、增(zeng)加寵物(wu)(wu)(wu)使用裝置、為(wei)(wei)商(shang)(shang)戶(hu)提供寵物(wu)(wu)(wu)友(you)(you)好設施與(yu)服務提升(sheng)輔導,助(zhu)力園(yuan)區提升(sheng)人寵友(you)(you)好氛圍與(yu)開放度。通(tong)過(guo)這一可復制的(de)(de)合作模式,"寵享潮(chao)生(sheng)活(huo)"目(mu)前已賦(fu)能近40家商(shang)(shang)戶(hu),致力于為(wei)(wei)寵物(wu)(wu)(wu)家長帶(dai)來全新(xin)的(de)(de)攜(xie)寵無憂(you)出行(xing)體驗,真正實現了(le)企業愿景與(yu)商(shang)(shang)圈發(fa)(fa)展的(de)(de)共贏。
瑪氏寵物企業事務負責人安寧分享說:"從推動建設寵物友好社區到寵物友好商圈,越來越多的合作伙伴認可'寵享潮生活'的理念和實踐。未來,我們期待將這一可持續的合作模式推廣至更多熱愛寵物的商圈、工廠、園區等商業體,助推寵物友好標準的建立,讓寵物的力量深入人心。"